Complete SEO Training With Top SEO Expert!


When your potential customers and site visitors search at Google, Bing, and Yahoo! … does your Web site appear in the results? At or near the top?

If not, this course can help! At the end of this course you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.

SEO That Works!

Course Content

  • Keywords: a Channel to Your Prospects
  • Brainstorming Your Keywords
  • Update: Google AdWords Keyword Planner
  • Using Keyword Analysis Tools
  • Planning Keyword Strategies
  • SEO Starts Before You Build
  • Choosing a Viable Domain Name
  • Choosing the Right Host
  • Choosing the Right Development Tool
  • Why You Need TLS and a Mobile-Ready Site
  • Avoiding Things That Hurt SEO
  • It’s Not Just About SEO
  • Who is Building the Site?
  • Is Your Site Already Indexed?
  • Why Your Site May Not Be Indexed
  • Understanding the Search Results
  • Content is Not King! (But it Is Very Important)
  • You Need High Quality Content
  • Creating (or Buying) Content
  • More Sources of Content
  • User-Generated Content
  • Duplicate Content: Can it Hurt?
  • URLs
  • Title Tags
  • Keywords Tag
  • Description Tag
  • Other Meta Tags
  • Heading Tags
  • Body Text
  • Images
  • Internal Links
  • Link Blocks
  • “What We Do” Paragraphs
  • robots.txt & the robots Meta Tag
  • HTML Sitemaps
  • How Structured Data Markup Can Boost Your Pages
  • Picking a Markup Format
  • Using Markup Tools
  • Customizing Your Google Search Results with Markup
  • The (Worthless) “Submit Your URLs” Pages
  • Gotta Have Links!
  • Creating XML Sitemaps
  • Referencing the Sitemap in robots.txt & Pinging the Search Engines
  • Submitting Your Sitemap via Webmaster Accounts
  • Submitting URLs through Webmaster Accounts
  • Search Engines vs. Search Directories
  • How Directories Help You
  • Finding More Directories
  • When You’re Asked to Pay
  • What Webmaster Consoles Do For You
  • Registering Your Site and Submitting Your Sitemap to Google
  • Google Console Setup
  • The Google Console Search Appearance Area
  • The Google Search Traffic Area
  • The Google Console Index Area
  • The Google Console Crawl Area
  • The Google Console Security Issues, Resources, & Settings
  • The Most Important (and Difficult) Part of SEO
  • How Google Revolutionized Search with Link Analysis
  • Five Ways Links Help You
  • Two Types of Links: “Real” vs. “Fake” Area

The Complete SEO Course

Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:

  • Picking the Best Keywords for SEO
  • Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO
  • Understanding the Role of Content in SEO
  • Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
  • Boosting SEO with Structured Data Markup
  • “Submitting” Your Site to Search Engines and Directories
  • Local-Search SEO
  • Understanding the Importance of Links in SEO and How they Work for You
  • Finding Places to Get Great Links to Your Site